Flights of Fancy unveils new look

The popular gift brand has been given a contemporary overhaul, with designs inspired through consultation with buyers and retailers

Written by Rhys Thomas

Posted 07.03.2019 | Products

Flights of Fancy unveils new look thumbnail

Flights of Fancy has been given a makeover, bringing the popular gift brand a fresh and contemporary look for 2019.

Since Green Board Games’ acquisition of the brand in 2016, the company has invested heavily into researching best-selling giftware products and has spoken at length with buyers to understand what works well for them. The new design concepts, product formats and creative content are the results of those interactions, ensuring that Flights of Fancy meets the needs and high expectations of retailers, buyers and gift-givers.


Sarah Bullivant, Head of New Product Development at The Green Board Company, is thrilled with the collection’s revamped look, saying: “Our ethos across our whole portfolio is to develop products that not only promote fun and creative play, but also inspire learning and togetherness. The Flights of Fancy range fits this profile perfectly, encouraging families to immerse themselves in nature and keep traditional pastimes alive. The range now looks impactful and stands out beautifully on the retail shelf, which is fundamental to success in this increasingly competitive and demanding market.”

Retailers and buyers who have seen the overhaul first hand have been delighted, with feedback from visitors at recent trade shows exceeding all expectations. 

 The range, available now, is an evergreen for any retailer’s year-round gifting offering, combining contemporary designs that consumers will relate to with proven credentials and a strong track record of sales.

Products include everything from hands-on creative kits and nature-inspired activity packs to stationery items and a charming selection of bird calls, which are hand-whittled in Scotland. The balanced range covers a variety of price points, including impulse products and gift sets for all occasions.

‘Agatha Quiztee’ win Generation Media Toy Trust pub quiz thumbnail

‘Agatha Quiztee’ win Generation Media Toy Trust pub quiz

More than £1000 raised at G-themed fancy dress quiz night in aid of the toy industry’s charity

Jazwares picks up YouTube star Blippi thumbnail

Jazwares picks up YouTube star Blippi

Signs as master toy partner for the online edutainer, who also inks publishing programme with Printers Row

Moose targets licensing for Kindi Kids thumbnail

Moose targets licensing for Kindi Kids

The Licensing Shop will handle US and Canada licensing programme for the toymaker’s first ever pre-school property, with more to ...

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...