Flights of Fancy unveils new look

The popular gift brand has been given a contemporary overhaul, with designs inspired through consultation with buyers and retailers

Written by Rhys Thomas

Posted 07.03.2019 | Products

Flights of Fancy unveils new look thumbnail

Flights of Fancy has been given a makeover, bringing the popular gift brand a fresh and contemporary look for 2019.

Since Green Board Games’ acquisition of the brand in 2016, the company has invested heavily into researching best-selling giftware products and has spoken at length with buyers to understand what works well for them. The new design concepts, product formats and creative content are the results of those interactions, ensuring that Flights of Fancy meets the needs and high expectations of retailers, buyers and gift-givers.

Sarah Bullivant, Head of New Product Development at The Green Board Company, is thrilled with the collection’s revamped look, saying: “Our ethos across our whole portfolio is to develop products that not only promote fun and creative play, but also inspire learning and togetherness. The Flights of Fancy range fits this profile perfectly, encouraging families to immerse themselves in nature and keep traditional pastimes alive. The range now looks impactful and stands out beautifully on the retail shelf, which is fundamental to success in this increasingly competitive and demanding market.”

Retailers and buyers who have seen the overhaul first hand have been delighted, with feedback from visitors at recent trade shows exceeding all expectations. 

 The range, available now, is an evergreen for any retailer’s year-round gifting offering, combining contemporary designs that consumers will relate to with proven credentials and a strong track record of sales.

Products include everything from hands-on creative kits and nature-inspired activity packs to stationery items and a charming selection of bird calls, which are hand-whittled in Scotland. The balanced range covers a variety of price points, including impulse products and gift sets for all occasions.

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