Egmont launches Milkshake! Magazine

New compilation magazine will feature characters from hit shows on the kid’ TV block, and hits newsstands later this month

Written by Rhys Thomas

Posted 10.02.2020 | Products

Egmont launches Milkshake! Magazine thumbnail

Egmont Publishing will launch a new magazine later this month dedicated to Channel 5’s kids’ block Milkshake!

The fun and engaging compilation magazine is aimed at three to five-year-olds, and features characters from favourite Milkshake! shows, including Peppa Pig, Paw Patrol and Thomas & Friends, as well as their favourite Milkshake! presenters too.

All 44 pages of Egmont’s first issue of Milkshake! magazine will be full of pre-school fun, plus an extra eight-page Peppa Pig mini-mag and Peppa Pig shopping set.

Kiran Vara, Publisher of Milkshake! magazine, says: “We’re thrilled to be launching our take on Milkshake! magazine and to be offering a high-quality magazine to the segment’s 1.6 million monthly viewers*.

“We’re sure that the package of Egmont’s lively and engaging editorial, vibrant, contemporary design and quality covermounts will mean that this new look magazine is a big hit with Milkshakers!” 

Over the next twelve months, Milkshake! magazine will be promoted at the end of Milkshake! programmes on air. Milkshake! fans will also be in with a chance to win a year’s worth of the new magazine, as a competition to win subscriptions will run on air and online. As well as social media advertising across Milkshake! and Egmont platforms, a website takeover for Milkshake! magazine will run on popular parenting website, UKMums.tv.

Issue one hits newsstands on 12 February.

*Source: BARB/TechEdge
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