Craft Buddy cuts major deal with The Range

The company’s popular Crystal Art kids will roll out across 100 The Range stores later this month alongside competition promotion

Written by Rhys Thomas

Posted 10.10.2019 | Products

Craft Buddy cuts major deal with The Range thumbnail

Craft Buddy has signed a new retail deal with multi-channel retailer The Range that will see the arts and craft brand’s Crystal Art roll out to 100 stores later this month.

Listings include the popular Crystal Art Kits and The Good Toy Guide Recommended Crystal Art Cards, in anticipation of the Q4 demand for seasonal craft lines.

The Range will be marking the launch with a consumer competition showcasing the features of the extensive collection, popular with crafters and Christmas gift buyers.

Crystal Art Santa by the Fire is a festive highlight

Craft Buddy says the deal is a testament to its on-going growth in the UK and focus on delivering a unique product offering at competitive price points.

Gary Wadhwani, co-founder of Craft Buddy, says: “Being selected by The Range is a major coup for us and something that we have worked hard to achieve. The stores are well-known for offering a wide-array of products and strong brands, so it’s fantastic that the buyers have seen the uniqueness and value in our products and have listed us in time for the busy festive season.”

The news caps off a busy year for Craft Buddy, which has signed licensing agreements with fantasy artist Anne Stokes and Animal Club International, as well as expanding into new markets with distribution deals across Europe, Australia and the United States.

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