Character plans strongest ever Christmas marketing activity

Robust and targeted TV, digital and influencer activity will drive sales across the company’s entire brand line-up

Written by Rhys Thomas

Posted 31.07.2019 | Products

Character plans strongest ever Christmas marketing activity thumbnail

Character Options is investing in the strongest of TV and marketing across its entire brand line-up this year – and with the festive buying season fast approaching, the company is ramping up the activities across all platforms.

The Pokémon line has grown substantially in 2019 with continual waves of new figures, plush and role-play lines plus a cute new pocket-sized Pikachu. With this widespread collection comes extensive marketing and key to the activity will be the My Partner Pikachu Toy. With two interactive modes, Pokémon Trainers can discover all that’s possible with this new handheld friend, while also training Pikachu to react just as they need him to. Stand-alone TVCs are to be broadcast while influencer activity and digital advertising will reach out to the gaming community who are passionate and very attached to the brand.

Plush toys are abundant in the autumn line up and from July you can expect to see a whole new host of Pokémon featuring in the assortments. A hard to miss 24inch Pikachu will join the new Flame Action Charmander and already favourite Power Action Pikachu toys; all of which feature heavily in the marketing drive.

The Little Live collection also continues to flourish, and this year sees not one, but four new brand segments, each receiving its own attention in the media. As the perfect hero, feature plush for major present purchases, The Little Live Rainglow Unicorn Vet Set will be the ideal fantasy furry friend to care for. This super-soft plush toy is a little under the weather and needs the five included interactive accessories to make her better.

Also new from Little Live is the Cozy Dozys’ bear, Cubbles. Sales have already been robust and are set to grow further with waves of TV support and digital activity. OMG Pets, Wrapples and the fearsome Wraptiles complete the portfolio, with a full season of support, whether online or TV. Added to this is a dedicated Little Live magazine in November, perfectly timed to let fans know what to add to their Little Live wish lists.

Dual viewing TV will be key to the Peppa Pig marketing schedule with key lines such as the Peppa Stage Playset and Peppa’s Wooden Playhouse being central to the theme. In addition, stop motion shorts have been created for showing across key Peppa online platforms.

Further campaigns with extensive activity include all elements of the Treasure X adventure, an out-of-this-world campaign for Goo Goo Galaxy and older boys digital and TV for all that’s new from Laser X.

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