Celebrities and the UK’s biggest family influencers were among the guests at the L.O.L. Surprise! Winter Disco launch on Monday 21 October.
Held at the Natural History Museum’s famous ice rink, the event celebrated the launch of the Winter Disco toy range from L.O.L. Surprise!
Broadcaster, DJ and mum Jo Whiley was on the decks throughout the three-hour event, and celebrities including Lou Teasdale, Helen Flanagan, Imogen Thomas and former TOWIE star Dan Osborne hit the ice with their families.
Lou Teasdale and daughter Lux dressed in L.O.L. inspired looks before heading out on the ice, while Dan Osborne proudly watched daughter Ella jumping in the giant L.O.L. Surprise! ball pool.
The magical winter event also welcomed the UK’s biggest YouTube families, including The Saccone-Joly’s – currently the highest-watched family on YouTube with over 1.9 million subscribers. Additional influencers included Instagram-famous, child fashion icons @fashion_laerta, who boasts over 1.1million followers on her Instagram page, and @sanforshort with almost 40,000 followers.
The new Winter Disco range includes L.O.L. Surprise! Glitter Globe dolls, Fluffy Pets, Lils dolls, L.O.L. Surprise! O.M.G. dolls, including a Collector doll – all with winter fashions. Each collectable combines layers of unboxing, packaging that transforms into winter-themed playsets, and stylish accessories.
Additional must-have seasonal playset items include L.O.L. Surprise! #OOTD Advent Calendar, the three-story Winter Chalet, the popular 2-in-1 Glamper, and the 70+ surprise toy, Amazing Surprise.