Amscan picks up Peppa partyware license

Adds new party goods such as cups, decorations and party bags to its existing range of Peppa Pig balloons and dress-up

Written by Rhys Thomas

Posted 06.08.2019 | Products

Amscan picks up Peppa partyware license thumbnail

In the year of Peppa Pig’s 15th anniversary, Amscan International has secured the license to add party goods to its existing range of Peppa and George dress-up and balloons.

Available to pre-order now, Amscan’s first new ensemble will be ready to ship from August 2019. The colourful range of Peppa Pig-themed party goods incorporates best-selling items such as: plates, cups, napkins, table covers, decorations, party bags and favours.

Mel Beer, Licensing Director EMEA at Amscan, says: “We are thrilled that Eone has supported us in our ambition to offer Amscan’s customers a ‘one stop party’ opportunity for Peppa Pig, across party goods, balloons and costumes. 

"Balloon sales for this truly evergreen property continue to grow year on year, and with the recent addition of costumes, and now party goods; our full range offering provides everything a Peppa Pig fan could possibly need to celebrate with their favourite character in style”.

The deal comes as Gemma International,  the former licensee for Peppa partyware, goes into liquidation. Peppa was one of Gemma’s longest and best performing licenses, but after struggling in recent years, directors agreed to cease trading and called in PwC last month.
Amscan now adds a new party range that perfectly matches its existing range of Peppa Pig foil and latex balloons, which continues to be a top selling licensed franchise for the manufacturer year on year. A broad offering of balloon formats are already available, which include: Air-filled Mini Balloons, SuperShapes, Balloon Bouquets and an AirWalker (measuring 1.2 m).

Amscan’s new Peppa Pig and George costumes are also available to order now for Q4 2019 delivery, featuring three different styles: Peppa’s everyday dress complete with bear accessory, a Peppa party dress and a George cape.

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