Toy Shop UK awards 2019 now open

Entries for the 11th annual Independent Toy Awards are now open until 15 August, with 30 categories and three chances in each to win

Written by Rhys Thomas

Posted 01.08.2019 | Business

Toy Shop UK awards 2019 now open thumbnail

Toy Shop UK’s 11th annual Independent Toy Awards are now open for entries. 


Suppliers have until Thursday 15 August to submit their hero products to any of the 30 categories covered in the awards, from Advent calendars to outdoor toys, role-play and jigsaw puzzles.

The awards are uniquely voted for by the nation’s independent toy retailers who list themselves for free on Toy Shop UK’s popular online directory. Companies can submit as many products to as many categories as they like. 

Each entry costs £125, with discounts available for multiple entries.

The full list of categories is: Advent calendars, App toys, Baby, Children’s gifts, Collectable, Creative, Construction, Dolls, Eco, Educational, Electronic, Game (Action), Game (Board), Game (Card), Game (Educational), Game (Electronic), Jigsaws and puzzles, Licensed, Music, Novelty, Outdoor, Pocket Money, RC, Ride-On, Role Play, Soft, Special Needs, STEM, Vehicles, Wooden.

Last year's winners include a host of big and up-and-coming brands

Playmobil Marketing Manager Jamie Dickinson was “honoured” to take a gold medal last year with the Playmobil 911 GT3 Cup, adding: “We’re very proud to have been recognised by the Independent Toy Awards.”

Renee Lee, Zuru’s Global Marketing Manager, was similarly “delighted”, after winning the gold for Smashers. “The independent sector is one that is important to Zuru,” she added. “Each year we aim to bring new and exciting products to the market and we’re proud that this has been recognised by the Independent Toy Awards.”

And Martin Grossman, MD, H. Grossman, said “it’s always great to win awards”, and the gold win for its Unicorn Scooter in 2018 was “a recognition of the work that went into designing this great scooter”.

Gold, silver and bronze digital medal logos will be awarded to the three most popular toys in each category. These can then be used on packaging, catalogues, websites, trade stands, press releases and more. Runners up who obtain at least 10 per cent of any category’s votes will be awarded a ‘commendation’ logo.

Winners will be announced on Thursday 29 August.

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