Toy legend Paul Cassidy passes away

The respected and beloved toy industry veteran sadly passed away this week after a short battle with cancer

Written by Rhys Thomas

Posted 09.01.2020 | Business

Toy legend Paul Cassidy passes away thumbnail

Paul Cassidy, a respected, beloved and lifelong member of the toy trade passed away on 6 January after a short battle with cancer.

His funeral will take place on Saturday 18 January at 10.30am at the Lytham Crematorium, Regent Avenue, Lytham St Annes, FY8 4AB and afterwards at The Clifton Arms Hotel, 4 West Beach, Lytham, FY8 5QT.

Below, Clive Jones remembers a friend and colleague:

Paul was a toy man through and through. He loved everything about the toy trade. He enjoyed working with customers, developing new products and ideas and was even thinking about the business a few weeks ago when he knew he was very unwell.

Paul was one of the nicest and most genuine people in the toy industry. He was well traveled, travelling to all the corners of Europe, Australia the USA and Japan to help open new markets and develop new product for Casdon. He always enjoyed trade fairs and meeting up with customers and competitors, many of whom became very good friends.

Paul joined the family firm of Cassidy Brothers created by his father Tom and his Uncle Joe in 1963, aged 16. He began his career as a tool maker at the Marton Tool Company, a subsidiary of Cassidy Brothers Ltd. This was a skill Paul retained throughout his career; his knowledge of production techniques was second to none.

From 1970 to 1972, Paul a was tool maker at Jo Stamm KG in West Germany. Whilst there he learned to speak German very well and particularly enjoyed speaking the language when he attended the Nuremberg Toy fair, which he liked to do most years.

In 1972 Paul returned to Cassidy brothers and steadily climbed the ladder to the board room. He was Managing Director for many years and was Chairman for the last 20 years, following in his fathers footsteps. Cassidy Brothers became a public company in the late 1980s, and a few years ago Paul took them private again.

For many years Cassidy Brothers manufactured their own product at their Blackpool site. Their offices are still there today after over 50 years. Paul led the drive to move production to China in the 1990s. This was a very difficult decision for him and his family to take as this inevitably impacted many local families that the Cassidy family knew very well and had worked for the company often for a number of years. This opportunity, however, meant that the company could sell its product on an FOB basis from China to many countries across the world, and this is now a very important part of the Casdon business.

Paul joined the BTHA Council in 1999 and was a Director until a few years ago. He didn't miss many meetings although this meant he had to spend most of his day on trains travelling between Blackpool and London.

Paul was also a Director of the Harrogate Fair which is held every January in Harrogate. He joined the board in 1996 and was actually the current Chairman until his passing, a role he had fulfilled on several occasions.

Paul joined the Fence Club in 1987, the year that his father Tom was Chairman. It was Tom who first introduced the legendary military marching band to the Fence Clubs Christmas Ball. Paul was Chairman himself in 1999-2000, and a committee member for 15 years. Paul was the club’s Treasurer for 10 years and was responsible for obtaining charitable status for the club in December 1998.


The Fence Club meant a great deal to Paul and he was very proud to become an Honorary Member in November 2015. Paul had an enviable attendance record at Fence Club functions, even when he became a Wall member – particularly impressive as most of the functions are in the South and Paul lived in the North West. He hardly missed a Christmas Ball for over 40 years and was often there at the very end of the evening, enjoying himself with Lynda, not wanting the night to end.

Our thoughts at this very sad time are very much with Paul's wife Lynda, their children, Jane, Phillip and Peter, and their 10 grandchildren.

Toy Fair 2021 venue change confirmed thumbnail

Toy Fair 2021 venue change confirmed

BTHA shares details of showfloor closures and alterations affecting next year’s show, with plans already in place to mitigate disruption

“Being eco does not have to come at great price” thumbnail

“Being eco does not have to come at great price”

Keel Toys’ Steve Cox shares more about the reality of sourcing eco-friendly materials and launching a product that’s 100 per ...

John Adams makes grim move for adult gaming thumbnail

John Adams makes grim move for adult gaming

Sales Director Bruno Gallone shares more about Nightmare Horror Adventures, its first launch aimed at the older millennial market

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker