Online registration for London Toy Fair 2020 is now open for media and trade visitors to secure their entry into next January’s show.
Visit www.toyfair.co.uk to register for free.
The British Toy and Hobby Association, the organiser of the show, also this morning announced a major change to its media policy, giving influencers their own dedicated day for the first time.
Traditional media outlets, including national newspapers and TV networks, will be invited as usual when the show opens on Tuesday, but bloggers, YouTubers and influencers will not attend until the following day.
The influencer day will include new scheduled content for attendees, including exhibitor tours run by the BTHA, and each will be given a separate badge to make it easier for exhibitors to identify and assist online content creators.
“Toy Fair is the perfect place to see the hottest new products and hidden gems for the coming year all under one roof,” says Rebecca Deeming, Interim Head of Toy Fair. “With more media than ever attending Toy Fair, we’re delighted to launch our brand-new Influencer Day to better support content creators and our exhibitors.”
The press office and demo zone have also moved, from Upper Level stand 158 to Upper West stand 320 and 312, to create a media hub area. This new location will place it among major toy companies and allows the accommodation of even more exhibitors on the Upper Level.
The 67th Toy Fair will be held at Olympia London from Tuesday 21 – Thursday 23 January.
Confirmed exhibitors for Toy Fair 2020 include LEGO, Bandai UK, Hasbro, Big Potato Games, Brainstorm Ltd, Funko, Keel Toys and many, many more.