TIP announces major feature upgrades to portal

The data portal is updating with more than three million data points every week by surveying more than 150,000 children from nine countries a year, providing dynamic and comprehensive insight into children’s attitudes, behaviour, and consumption habits

Written by Georgie Dobie

Posted 20.05.2020 | Business

TIP announces major feature upgrades to portal thumbnail

The Insights People, a global leader in kids’, parents and family market intelligence, has announced major feature upgrades for its award-winning data portal. The company is also celebrating a successful start to 2020, as demand and usage of the platforms soar to record levels.

The portal is updating with more than three million data points every week by surveying more than 3,000 children from nine countries every week, or more than 150,000 a year, providing dynamic and comprehensive insight into the attitudes, behaviour, and consumption of children.  

Using current design patterns, the real-time portal was written in a modern, industry-standard PHP Framework called Laravel. The platform utilises custom-built, modular Vue.js components for interactive elements, enabling The Insights People team to rapidly develop new features. 

The new exciting developments to its real-time award-winning portal which provides users with enhanced ability to view, filter, interrogate and analyse the data to their own specific requirements. The developments which include Global View, Side by Side Analysis, Search, and the ability to build a snapshot of a brand's audience, have received universal praise from users across the industry. 

Glynn Hayward, creative director at Complete Control, says: “We find The Insights People portal really useful and the new developments are superb. This combined with the ability to speak to their expert team when we need support. And we also love how agile they are constantly updating the survey based on their knowledge and client feedback, meaning, for example, we can see how a new TV show is performing from its launch.” 

The recent updates represent the start of an extensive period of innovation for the Manchester-based business, whose development team has significantly grown to a ten-strong team headed by CTO Dan Lucas and chief data and information officer Richard Craig, with the team in final beta testing of a predictive tool to predict future performance and trends, starting with the success of new films.  

Dan Lucas, chief technical officer at The Insights People, says: “The portal is unique because it was designed from the ground up to gain real-time data with game-changing insights of the future, taking into account simplicity, friendly interface, and usability – something that traditional market intelligence companies lack. Today our portal has over 240 million datapoints from 200,000+ surveys taken, and the team is now focussed on building a series of intuitive tools based on our experience and client feedback to put unique insights to them into the hands of every client.” 

Since the new features were added to the portal, The Insights People usage has risen significantly with more than 650 active users using the portal multiple times a week. To gain a sneak preview of the portal and to download a complimentary report on the impact of coronavirus on kid’s attitudes, behaviour and consumption, visit www.kidsinsights.com/ac

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