Thomas & Friends this week launches a PR influencer and social media campaign to drive awareness of the brand’s United Nations collaboration and celebrate International Friendship Day.
As part of a refresh to the popular TV series in 2018, Thomas & Friends teamed up with the United Nations to teach families about the Sustainable Development Goals to further inspire the next generation of global citizens.
Thomas & Friends has featured six of the UN’s goals in the content, in a pre-school friendly way, to produce meaningful conversations and learnings between children and parents.
Topics covered are gender equality, life on land, quality education, responsible consumption and production, sustainable cities and communities, and clean water and sanitation.
To highlight the collaboration Thomas & Friends has worked with five parent influencers to help communicate these goals to parents. Their individual vlogs demonstrate how parents can incorporate elements into their everyday lives to further educate children, from teaching them about the environment, to helping them grow up to be who they want to be.
“It’s so important that we continue to pave the way for the next generation of global citizens and working with the UN has given us the opportunity to communicate this through our TV series," says Kelly Philp, UK Marketing Lead, Mattel. "Partnering with influencers to create relatable content allows us to have meaningful conversations with parents and help them to introduce these goals to their children’.