Spin Master pledges further aid to children in crisis

Toy company’s Toy Movement charity initiative extends partnership with Save the Children to deliver toys and ‘safe spaces’ to vulnerable children in Kenya

Written by Rhys Thomas

Posted 14.03.2019 | Business

Spin Master pledges further aid to children in crisis thumbnail

Spin Master has pledged further support for children living in crisis-stricken communities around the world through its charity initiative, the Toy Movement.

Partnering with Save the Children, it will this year deliver new toys and Gund teddy bears to underprivileged children in Kenya, just part of a support programme for the country's most vulnerable kids.

"Our goal for the Toy Movement is to help kids be kids, no matter where they live," said Ronnen Harary, Co-Chief Executive Officer, Spin Master. "Children are great equalizers, full of an abundance of imagination, spirit and innocence. Unfortunately, children faced with conflict or war are being deprived of the basic benefits and joy of play, negatively impacting their lives and generations to come. Through the Toy Movement, we can ensure these children have the chance to experience the joy of play."

Last year Spin Master visited communities in Colombia

It the latest wave of giving since Save the Children and he Canadian toy giant first teamed up to deliver toys and joy to children in emergency situations around the world. The most recent mission to the Dadaab refugee camp in rural Kenya will see executive leaders and employees from both Spin Master and Save the Children deliver more than 50,000 toys and teddy bears to children living in the camp and host communities.

"This was an emotional and heart-wrenching journey to the Dadaab refugee camp,” says Anton Rabie, Co-Chief Executive Officer, Spin Master. "While on the ground in Kenya, we witnessed the complexities of life for children living in these camps... Many have never seen or received a toy, and it was a truly magical moment to see the smile on their faces amidst such harsh conditions."


The partnership is also addressing a critical gap in services for children affected by crisis through providing Child Friendly Spaces, which give children a safe enviornment to learn, play and begin to recover from the trauma they have experienced. The toys will play an important role in that healing process, providing an avenue for children to express their emotions and spark conversations with psychosocial support workers.

Bill Chambers, President and CEO of Save the Children adds: "Together, we are advancing the fundamental right to play for children in areas of political conflict and unrest, aiding in their learning and development and ultimately giving kids the chance to just be kids. Something that is so simple, but often overlooked as an inherent right in conflict and crisis settings."

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