Spin Master has promoted Sara Taylor to the position of General Manager, UK, after more than a decade spearheading international and domestic initiatives with the company.
During her near 11-year tenure, Sara has been instrumental in the company’s global growth, having a particularly big impact on Spin Master’s international third-party business for many years.
In November 2016 she moved into the role of VP and Head of Sales, UK, leading the team’s commercial direction and talent development. The sales team will continue to report into Sara as will Commercial Director Marketing, UK, Phil Hooper.
In her new role, Sara will report directly to Hedley Barnes, who was recently named the new General Manager for Europe and Russia, and says: “Sara’s new role will allow Spin Master UK to flourish even further. The UK business is now the second biggest market for Spin Master globally, and this change will allow even more focus on strengthening and deepening our relationships with our UK business partners including of course, our highly valued retail partners.”
Sara’s promotion follows Spin Master’s Q2 financial reporting earlier this week, which revealed a whopping 40 per cent uplift in sales across Europe for the quarter.
Speaking to the performance, Hedley adds: “It’s an exciting time for Spin Master generally, but especially within Europe and I’m delighted to be entrusted with the task of building on the amazing achievements and continuing to drive the business for Europe and Russia going forward.”