Spin Master charity initiative spreads smiles

Partnership with charity Spread a Smile saw poorly children enjoy a special day out at KidZania and leave with plenty of Spin Master goodies

Written by Rhys Thomas

Posted 26.11.2019 | Business

Spin Master charity initiative spreads smiles thumbnail

Spin Master UK’s team took time out on Monday to help put smiles on the faces of around 70 children and their families who are supported by charity Spread a Smile.

The toy company organised the event as part of its Global Week of Giving, designed to ensure all employees have the opportunity to give back. Spin Master UK arranged a special visit to KidZania for families who have children with life-limiting illnesses, via the charity Spread a Smile.

The families were given a chance to enjoy KidZania, the indoor city for kids, exclusively for the morning. Spin Master funded the event and helped run additional activities giving the kids a further opportunity to play with a range of toys and games around the special zones within the City.

“We have a fantastic relationship with Spin Master, and when they offered to arrange this opportunity for some of our families, we were very excited,” says Josephine Segal from Spread a Smile.

“Many of our children are living with serious illness… To have this opportunity meant a great deal for our families who were able to have a lovely and relaxed morning ."

The children enjoyed all that KidZania has to offer, including the Luvabella Newborn Nursery, which is sponsored by Spin Master. They also enjoyed the Go Glam nail bar and Cool Maker Kumi-bracelet making station, building Meccano, racing Monster Jam trucks around the Cricket pitch and meeting PAW Patrol characters Chase and Marshall organised by Rainbow Productions.

Towards the end of the session, the families enjoyed a picnic lunch, and each left with a specially wrapped gift from Spin Master.

Jo Thompson, Spin Master’s PR Manager who organised the event, says: “When we were asked to get involved in the Global Week of Giving, this was an obvious thing to do. We love working with Spread and Smile, and our ongoing work with KidZania made this a natural choice for all the reasons that Josephine has mentioned.

“It was great to be able to involve all our team in something that meant everyone could give back a little. It’s very humbling to be able to help put smiles of the faces of these brave children who have serious health conditions along with their siblings who miss out on so much."

Sara Taylor, General Manager for Spin Master UK, adds: “Seeing the joy and laughter of the children was extremely rewarding and it’s a day I won’t forget. It was a privilege to be able to get involved.”

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