Smiffys hires Hong Kong logistics firm to boost international growth

Kerry Logistics’ new central supply centre in China’s Ningbo region will act both as a base for global expansion and the UK party firm's central stockholding location to save costs and improve lead time

Written by Rhys Thomas

Posted 30.10.2019 | Business

Smiffys hires Hong Kong logistics firm to boost international growth thumbnail

Kerry Logistics has secured a global supply chain contract with the UK-based family-owned fancy dress business, Smiffys.

Smiffys has signed a new global supply chain contract with Kerry Logistics, a Hong Kong-headquartered firm, to further extend its reach.

The logistics firm has set up a new central distribution centre for Smiffys in Ningbo, a major port and industrial hub in China’s eastern Zhejiang province, from which it will supply overseas markets. The ambition is to use the new centre as a base of long-term growth and global expansion into new markets, as well as acting as a supply chain solution from China into the UK, Europe, Australia and the US.

“Ningbo will be our main stockholding location and from there we will distribute our other distribution centres in the UK, Germany, Australia and the USA,” explains Ross Johnson, Head of Global Logistics, Smiffys. “This will give us a cost-saving, improve our lead time and help us supply our fastest growing markets in Australia and the USA.”

“We have awarded the contract to Kerry due to its origin capabilities, viability solutions and impressive footprint across Asia. Our supplier base makes Kerry the ideal long-term partner due to their presence across Asia and to fuel our expansion across the continent, from both a supply and distribution point of view.”

Kerry Logistics will also manage the purchase order management and visibility solutions for Smiffys through a web platform called Virtual Buying Office, designed to enhance efficiency and visibility across the company’s supply chain.

“We are delighted to be working with Smiffys to be a long-term partner in their continued overseas growth,” adds Emma Rowlands, Strategic Sales Director at Kerry Logistics. “It’s a great showcase for Kerry given the complexity of integrating Kerry WMS system with our PO Management tool enabling total visibility of stock from factory to final destination.”

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