Schleich UK has opened up its world of Horse Club toys and figurines to visitors at this week’s Royal Dublin Horse Show.
The event, which began today, 7 August, will attract more than 100,000 visitors over the next few days.
Visitors to the show will not be able to miss the impressive Schleich play area with its life-size stallion, and instantly recognisable Horse club branding as they pass through the Horse Play Hub. Here they will be able to see the brand in all its glory, play with figures and take home more information about the collection.
“Our stylish Schleich Horse Club area opens directly onto the entrance to the show allowing all visitors to see our brand,” says Paul Dearlove, Schleich’s Trade Marketing Manager.” It’s the perfect arena for us to engage directly consumers and is just one way in which we are taking the Horse Club brand to a new level!”
Alongside the Horse Club showcase, Schleich’s portfolio has benefited from high profile marketing campaigns including TV advertising, print press, parental outreach and blogging, all of which promise to see brand awareness grow.