Penguin Ventures mints fresh The Snowman coin deal

The Royal Mint teams back up with Penguin for second festive coin release, a 50p celebrating Raymond Briggs’ beloved winter tale

Written by Rhys Thomas

Posted 06.11.2019 | Business

Penguin Ventures mints fresh The Snowman coin deal thumbnail

The Royal Mint and Penguin Ventures are partnering to release a second coin in The Snowman series, a special 50p coin celebrating the charm of Raymond Briggs’ timeless children’s classic.

Taking inspiration from the original hand-drawn book illustrations, The Snowman coin features James and The Snowman about to fly off on their magical adventure to the North Pole. The coin showcases the snowy scenery surrounding James who looks up at The Snowman with excitement as they embark on their journey.

Thomas Merrington, Creative Director at Penguin Ventures says: “We’re delighted that The Snowman will once again appear on a commemorative coin for the second year running, following the success of the 40th anniversary edition.

“Our enduring partnership with The Royal Mint has seen a series of classic children’s characters featured on British coins, offering collectors and fans of the original stories, a perfect keepsake to treasure.”

Working in partnership with Snowman Enterprises, award-winning animator and illustrator Robin Shaw, Assistant Director of The Snowman and The Snowdog, the sequel to the original animated adaptation of the book, was enlisted to illustrate the coin.

Nicola Howell, Director of Consumer at The Royal Mint, says: “Following the fantastic response to The Snowman’s debut appearance on a 50p coin to celebrate the 40th anniversary of Raymond Briggs’ classic tale in 2018, we are delighted to introduce the second coin in the series capturing James and The Snowman’s friendship.
“Over the past few years, the Beatrix Potter, Gruffalo and Paddington collections have been extremely popular, and we believe the second Snowman coin will be equally as successful. This particular coin, continues the story and focuses on the next step of The Snowman and James’ magical journey.”

In addition to the new coin, The Royal Mint is also launching a limited edition Minty piggy bank which will feature a special Snowman design. With just 250 piggy banks available this exclusive contemporary design adds a modern twist to the traditional piggy bank and retails at £95.

Prices for The Snowman coins start from £10 and will not enter general circulation.

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