Registration has now opened for Licensing Week Virtual, a five-day online event taking place 15-19 June organised by the Global Licensing Group and industry trade association Licensing International, the week’s official sponsor.
Packed full of content from all corners of the industry, including a virtual expo floor and educational offerings, Licensing Week Virtual is free to attend and delegates can tune in to presentations live or stream them on demand for a further seven days.
Going live in just over four weeks’ time, senior execs from Activision Blizzard, NFLPA and Sesame Workshop are among those confirmed to speak on the programme, which will feature fireside chats, panels, webinars and live keynotes.
With more than 30 sponsors* on board, the global licensing industry has been quick to show its support for Licensing Week Virtual, the first in a series of digital events being curated by the Global Licensing Group and Licensing International in 2020.
Anna Knight, vice president, Global Licensing Group, Informa Markets, said: “Given the time we have had to create and curate Licensing Week Virtual, we couldn’t be happier with the quality of the content or the support we have received so far from brands, licensees, retailers and creatives.
“The work that Sesame Workshop is doing to support families through the pandemic is exemplary and I can’t wait to hear Scott Chambers tell us more about it. While traditional sports may be taking time out, the branding power of athletes has never been stronger and Esports is surpassing all growth expectations thanks to rocketing numbers of spectators watching from home. Sessions from Activision Blizzard’s Daniel Siegel and the NFL Players Association’s Steve Scebelo will provide us with fascinating insight into both of these growing markets.”
The educational conference portion of Licensing Week Virtual will coincide with an online virtual exhibit floor. Similar to the experience of Licensing Expo, attendees will be able to leverage the matchmaking service, ensuring that connections are made, and business is done during this productive week.
Maura Regan, President, Licensing International: “We are really excited to be involved with Licensing Virtual Week, where we’ll be hosting our Licensing University on Thursday, 18 June, with a menu of at least seven seminars and presentations that will help attendees sharpen their professional skills and gain insights about licensing and marketing trends from a broad array of executives and analysts.”
Below is a snapshot of the speakers and session topics confirmed to-date. More information and the complete schedule will be available shortly.
Doing well by doing good
Speaker: Scott Chambers, senior vice president and general manager, educational media and licensing, North America, Sesame Workshop
Overview: As the global health crisis unfolds, Sesame Workshop is supporting children and families on all fronts as they adjust to their “for now normal.” Join Scott Chambers as he discusses how the nonprofit is addressing families’ most urgent needs with free resources, building smart partnerships, and keeping the iconic “Sesame Street” accessible to all.
Fuelling esports fandom through groundbreaking partnerships
Speaker: Daniel Siegel, vice president, licensing, Activision Blizzard Esports and Activision Publishing
Overview: Amidst a global transition to digital-first activations and events, Activision Blizzard remains ahead of the curve. Fuelled by successful league teams, some of the world’s biggest game franchises, and a robust global fan base, Activision Blizzard Esports forges ahead with livestreamed matches and continues to innovate in the merchandising space with world-class licensees and collaborations. Join Daniel Siegel, as he discusses how the company is delivering authentic programs that rival the traditional and are fuelling esports’ mainstream appeal.
Strength in numbers: Maximise your next licensing initiative with group player rights
Speaker: Steve Scebelo, vice president, licensing and business development, NFLPA
Overview: The collective branding power of professional athletes has reached new heights in the 21st century, influencing pop culture and transforming influencer marketing. While one athlete can make a difference, the collective group can empower your brand to create new products, reach an engaged audience, and revolutionise your licensing business.
Those interested in taking part in Licensing Week are encouraged to contact Anna Knight at firstname.lastname@example.org or Maura Regan at email@example.com.
* Sponsors include:
The Beanstalk Group
The Brand Liaison
NFL Players Association
Seltzer Licensing Group
Global Merchandising Services
SEGA of America
The Joester Loria Group