Nickelodeon acquires Garfield

Nick parent company Viacom closes on purchase of Paws, Inc., owner of the Garfield IP, with plans for a new Garfield animated series and expanded licensing programme

Written by Rhys Thomas

Posted 07.08.2019 | Business

Nickelodeon acquires Garfield thumbnail

Garfield will soon be part of the Nickelodeon portfolio, following the acquisition of Paws Inc., the holding company of the Garfield IP, by Nickelodeon’s parent company Viacom.

Viacom will gain the rights to Garfield content, consumer products, and location-based experiences through its purchase of Paws, Inc., which also owns the IP rights to the U.S. Acres franchise.

The deal is expected to close in the upcoming weeks.

Nickelodeon’s President, Brian Robbins says: “This acquisition marks another step in our evolution toward being kids’ first stop for the best new content and characters, so we’re incredibly happy to have Garfield join our growing roster of globally loved franchises and to introduce this cool cat to a new generation of fans.”

Following completion of the acquisition, Nickelodeon plans to develop a new Garfield animated television series. Global merchandising rights to Garfield will be managed by Viacom Nickelodeon Consumer Products, including the property’s existing portfolio of licensees.
Garfield creator Jim Davis says he is “delighted Garfield is going to be placed in the capable hands of the folks at Nick”, and will continue to produce the Garfield syndicated comic strip.

“I’ve always tried to make people laugh with humor that is classic and appealing to both kids and adults. I’m delighted that [Nickelodeon] know how to entertain and will be great stewards for the franchise. I am also excited to continue to do the thing that gets me out of bed every morning… the comic strip!”

The acquisition of Garfield is part of Nickelodeon’s strategy to be the home for the biggest franchises kids and families love. Garfield joins Nickelodeon’s growing portfolio of influential properties that already includes SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, the forthcoming Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral, and an all-new animated Star Trek series.

Pam Kaufman, President of VNCP, adds: “Garfield is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties. With fans around the globe that span both kids and adults, we are excited to ignite Garfield into a multi-generational consumer products juggernaut and further deliver on VNCP’s Every Age, Every Aisle mission.”

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