Viacom Nickelodeon Consumer Products (VNCP) and Spin Master held their first ever PAW Patrol Summit on 9 May.
Recognising the accomplishments of retail and licensing partners with the UK’s number one pre-school property across the year, a total of five awards were presented by Marianne James, VP Consumer Products, Nickelodeon UK & Northern and Eastern Europe.
“We’re excited to be hosting our very first PAW Patrol summit, allowing us to celebrate all things PAW related and most importantly giving us the opportunity to recognise the truly outstanding work from our stakeholders that has helped to create our paw-some success story, says Marianne James, VP Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK & Ireland, who hosted the event along with Hedley Barnes, Spin Master’s GM North Europe. “We’ve got a host of activity in the pipeline for our beloved pups and look forward to working with our partners”
MV Sports took home Most Innovative Product for their Dream Den product, creating a PAW Patrol world in kids’ bedrooms allowing them to create magical moments with the brand, the integrated lighting added a magical touch, unique to the market.
Dairycrest with Cathedral City won Best Hardlines Partner for its healthy snack-sized product for kids as their first foray into licensing. Aykroyds TDP won Best Softlines Partner, a long standing partner with the property, continually committed to innovating in their category.
Best Activation at Retail went to Home of PAW at Argos, which was delivered in May and October 2018. Argos delivered a fully integrated 360 marketing campaign that drove PAW cross category sales in addition to a full suite of Nick Jr. properties.
Finally Primark were awarded for Broadest Range at Retail. Its continued support in delivering pioneering ranges across a huge amount of categories was deemed commendable and ultimately drives significant sales for the brand.
Top image: MV Sports' Melissa Hockley collects the award for Most Innovative Product