Magic Box UK has appointed Greg Bass to the role of UK and Ireland National Account Manager to oversee national and key accounts in the toy channel.
Greg has worked in the toy industry for the last six years, firstly in sales at Schleich and most recently as Operations Manager at Epoch.
“This is a brilliant time to be joining the company,” Greg says. “Not only has Magic Box evolved its collectable offering into the toy aisle with bigger playsets to extend the play pattern, but the company is also exploring some key toy trends and themes with its newest IP, MojiPops, which is already getting a fantastic response.”
Magic Box is home to collectable brands SuperZings, which is now on series three, and new release MojiPops, a creative range made up of everyday objects brought to life as unique, fun-loving characters with an array of colourful emotions based on popular emoticons.
Julia Cake, Commercial Director at Magic Box Toys, says: “We are delighted to welcome Greg to Magic Box, his sales and operational experience will be a great asset to continue building the growth of Magic Box in the UK and Ireland.”