Licensing Awards 2019 winners revealed

LEGO, Wow! Stuff and Smiffys win gongs at celebration of the year’s best licensed products, retailers, promotions and more

Written by Rhys Thomas

Posted 11.09.2019 | Business

Licensing Awards 2019 winners revealed thumbnail

The winners of the Licensing Awards 2019 have been revealed

Winners were announced last night during a ceremony at the Grosvenor Hotel in London, hosted by British comedian Vernon Kay.

The winners of The Licensing Awards 2019 are:


Best Retailer of Pre-school Licensed Products (Ages 0-5)Sainsbury’s Argos

Best Retailer of Kids’ Licensed Products (Ages 5-16)Primark

Best Retailer of Adult Licensed Products Primark

The Radar AwardHome Bargains

Best Licensing Retail Marketing Initiative National Geographic Photo Ark Collection at Clarks

Top Retailer Award - Primark


Best Licensed Toys or Games RangeHarry Potter Wizarding World from LEGO

Best Licensed Paper Products or Stationery RangeDisney Faces Collection from UK Greetings

Best Licensed Food or Drink RangeThe Snowman Confectionery Collection from Rose Marketing

Best Licensed Dress-Up or PartywareBarbie 60th Anniversary Set from R H Smith & Sons (Smiffys)

Best Licensed Pre-School Apparel Range (Ages 0-5)Peter Rabbit Collection for M&Co from Paul Dennicci

Best Licensed Children’s Apparel Range National Geographic Footwear Collection from Clarks

Best Licensed Adult Apparel Range Hello Kitty Collection from ASOS and Sanrio

Best Licensed Written, Listening or Learning RangeToy Story Personalised Collection from Signature Gifts

Best Licensed Giftware RangeMary Poppins Accessories from Difuzed

Best Licensed Home Décor, Tableware or Housewares RangeFriends Homewares from Pyramid International

The Innovation Award Harry Potter Invisibility Cloak from Wow! Stuff


Best Pre-School Licensed Property (Ages 0-5)Peppa Pig

Best Children’s or Tween Licensed Property (Ages 5-12)Harry Potter 

Best Teen or Adult Licensed Propertyemoji company

Best Gaming Licensed PropertyFortnite

Best Film Licensed PropertyToy Story 4

Best Music or Celebrity Licensed PropertyRolling Stones

Best Sports Licensed PropertyEngland Football and Lionesses

The Classic Licensed Property AwardThe Snowman

Best Licensed Promotions CampaignIncredibles 2 Campaign with Plenty (Agency: Blue Chip Marketing & Essity)


Honorary Achievement AwardPatrick Bailey

Licensing International UK Rising Star AwardLaura Lane, founder, My Icon Story

Ooks names Jay at Play master toy thumbnail

Ooks names Jay at Play master toy

Zulleon’s STEM-inspired digital property inspires new range of plush, collectables, accessories and more, in deal brokered by Weird Lime

Asmodee opens IP up to video game developers thumbnail

Asmodee opens IP up to video game developers

More than 250 board game IP will be available for developers to license under new expansion through Asmodee’s digital arm

Walmart seeks buyer for Asda thumbnail

Walmart seeks buyer for Asda

The US retail giant is in talks to offload much of its stake in the grocer, though won’t rule out ...

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker