LEGO Group’s Chief Digital Officer has departed the company for a new role at Kingfisher, the parent company of DIY retailers B&Q and Screwfix.
Jean-Jacques Van Oosten joined the toy company last year to head up an overhaul of LEGO’s digital business, from product development to online retailing.
His appointment followed the announcement if LEGO’s Hidden Side, its first concerted effort to blend physical building sets and augmented reality gameplay – dubbed phygital – which CEO Niels B. Christiansen said was vital “for us to bring LEGO play to more children around the world”.
He was also brought on board to reinvigorate LEGO’s ecommerce capabilities and online customer engagement, challenges he’d already tackled at Tesco, and Kingfisher. He previously served at Kingfisher from 2005-2008, and will return in the newly created role of Chief Customer and Digital Officer.
“He has a key role to play at Kingfisher as we look to accelerate our digital and data capabilities and grow ecommerce sales,” says his new employer, Kingfisher chief Thierry Garnier.