KidsOut named official charity of Toy Fair 2020

The BTHA continues its ongoing partnership with the kids’ charity for the fifth consecutive year

Written by Rhys Thomas

Posted 05.11.2019 | Business

KidsOut named official charity of Toy Fair 2020 thumbnail

The British Toy and Hobby Association has announced today that Toy Fair 2020’s official charity partner will KidsOut.

For the fifth year, KidsOut will run the Trolley Dash donation drive on the last day of the Toy Fair. Last year’s show saw over 60 volunteers take to the show floor with empty shopping trolleys, collecting more than 4,000 toys kindly donated by exhibiting companies.

“We are always overwhelmed by the generosity and support from our exhibiting companies at Toy Fair,” says Majen Immink, Director of Fairs and Special Events. “Thank you again for helping us to support this incredible charity, and their important work.”

The toys collected at Toy Fair play a major role in KidsOut’s toy outreach programmes throughout the year. KidsOut works with Women’s Aid Federation refuges across the UK to provide support, organise positive experiences and provide toys for vulnerable children who have escaped domestic upheaval.

Supported by the huge collection from the Trolley Dash 2019, the charity was able to launch a brand-new service this year - the Safe House Toy Box scheme. Safe House Toy Box delivered toy boxes to more than 600 children in outreach and safe houses this year-to-date, increasing the charity’s outreach by 20 per cent.

Gordon Moulds CBE DL, the CEO of KidsOut, adds: “KidsOut strives to bring fun and happiness to as many vulnerable young people as possible. Support from the Toy Industry through events like Toy Fair is essential in aiding KidsOut to expand its services and reach even more disadvantaged children around the UK.”

Toy Fair will take place at Olympia, London from 21-23 January 2020. Registration is free at www.toyfair.co.uk.

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