Hot Wheels Infinite Loop hits the App Store

The first Mattel-published app game for Hot Wheels sees players race head-to-head to earn upgrades and collect digital cars

Written by Rhys Thomas

Posted 27.08.2019 | Business

Hot Wheels Infinite Loop hits the App Store thumbnail

Mattel is bringing Hot Wheels to mobile devices in Hot Wheels Infinite Loop, the first Mattel-published free-to-play game for the toy car franchise.

The game challenges players to compete in real-time against other racers from around the world to earn upgrades and collect the Hot Wheels cars, including the Bone Shaker, Twin Mill, Rodger Dodger and more.


“We are giving fans an entirely new, free-to-play digital gaming experience,” says Janet Hsu, Chief Franchise Officer at Mattel. 

“Hot Wheels Infinite Loop is another example of Mattel’s commitment to bring to life our globally-recognized franchises in new ways as part of our transformation into an IP-driven, high-performing toy company.”


Hot Wheel Infinite Loop was unveiled during Gamescom, Europe’s biggest event for gaming, held in Cologne, Germany, and is available now on the App Store for iPad and iPhone, and Google Play for Android devices.

Toy Fair 2020 visitor registration now open thumbnail

Toy Fair 2020 visitor registration now open

The BTHA also announces the first ever influencer day, separate from the traditional media showcase on the opening morning

LEGO wants to Rebuild the World thumbnail

LEGO wants to Rebuild the World

New brand campaign launched today promotes creative problem solving and skills to help kids tackle tomorrow’s big issues

Warner options rights to a Funko movie thumbnail

Warner options rights to a Funko movie

Deadline reports the feature film will bring Funko’s signature Pop! Vinyl figures to life on the big screen

Press Releases

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker

Rachel Lowe delivers Call the Midwife board game thumbnail

Rachel Lowe delivers Call the Midwife board game

Game creator Rachel Lowe adapts the hit TV show in licensed board game – launching just in time for Mother’s ...