Mattel is bringing Hot Wheels to mobile devices in Hot Wheels Infinite Loop, the first Mattel-published free-to-play game for the toy car franchise.
The game challenges players to compete in real-time against other racers from around the world to earn upgrades and collect the Hot Wheels cars, including the Bone Shaker, Twin Mill, Rodger Dodger and more.
“We are giving fans an entirely new, free-to-play digital gaming experience,” says Janet Hsu, Chief Franchise Officer at Mattel.
“Hot Wheels Infinite Loop is another example of Mattel’s commitment to bring to life our globally-recognized franchises in new ways as part of our transformation into an IP-driven, high-performing toy company.”
Hot Wheel Infinite Loop was unveiled during Gamescom, Europe’s biggest event for gaming, held in Cologne, Germany, and is available now on the App Store for iPad and iPhone, and Google Play for Android devices.