Gemma Lewington has left her post at Mookie to take on a new role as Head of Marketing at University Games and Paul Lamond Games.
She brings more than decade of experience at some of the top toy suppliers in the UK to her new position, which Managing Director Richard Wells says will lead the company into a “much more marketing-focused way of working”.
Formerly Gemma worked on pre-school favourites at LeapFrog and VTech, and most recently headed up marketing for Mookie Toys.
“It’s a very exciting time of growth and development at University Games and Paul Lamond Games and I am delighted to be joining such a great team,” says Gemma of her appointment. “It is the perfect time to grow the company’s marketing campaigns and we are committed to using both new and traditional marketing strategies to build our brands and products for this year and into the future.”
Richard Wells, Managing Director, adds: "Gemma will bring a new vision to the business and her role will include planning and overseeing heavier TV and online campaigns as well as aligning all our assets and PR efforts.
“Gemma’s appointment will lead University Games and Paul Lamond Games into a much more marketing-focused way of working so we can ensure the future success and growth across all our categories and brands.”
Gemma will head up marketing and PR for all University Games and Paul Lamond Games products, which include best-sellers lik Pointless, Perudo, Smart Ass, What’s Up and Don’t Say it.