Epoch welcomes new Brand Manager

Kim Nicholls joins from Vivid Toy Group to oversee Epoch’s arts and crafts brand Aquabeads

Written by Rhys Thomas

Posted 01.08.2019 | Business

Epoch welcomes new Brand Manager thumbnail

Epoch making toys has hired Kim Nicholls as the new Brand Manager for Aquabeads, its leading arts and crafts brand.

Kim joins Epoch from her previous role at Vivid Toy Group, bringing a wealth of experience in the toy industry with her.

“I’m thrilled to be working with Aquabeads, a rapidly expanding brand that has great potential in the arts and crafts sector,” Kim says. “There are lots of exciting new products arriving soon, so I can’t wait to see how people receive them.”


The appointment will also see Yuki Otsuka, Epoch’s Marketing Manager since 2015, promoted to Head of Marketing.

The staff changes will continue Epoch’s growth of both Aquabeads and Sylvanian Families, with various new product releases, festival appearances, seasonal TV advertising, PR and consumer events continuing throughout 2019.


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