Craft Buddy gears up for ‘trade show marathon tour’

Arts and crafts company charts 2020 trade show tour from London to Germany

Written by Rhys Thomas

Posted 26.11.2019 | Business

Craft Buddy gears up for ‘trade show marathon tour’ thumbnail

Craft Buddy Ltd. is gearing up for a busy start to 2020, visiting major trade show across the UK and Europe with a focus on expansion into key markets.

The first stop is London Toy Fair, an important new venture for Craft Buddy, to showcase new S/S 20 Crystal Art releases with brand-new product formats set to be displayed for the very first time.

Following Toy Fair, Craft Buddy will be jetting across the Channel to Germany for both Creative World in Frankfurt and Nuremberg International Toy Fair. 

The company aims to further establish its growing European footprint on the back of signing its seventh distributor, French-based Oz International. The firm, which approached Craft Buddy after hearing about the success and the sell-through of the ranges, will play an instrumental role in growing Crystal Art kits and cards to key buyers across the territory.

Craft Buddy will then return to the UK for Spring Fair and CHSI Stitches, presenting brand-new collection Forever Flowerz. The company will also be showcasing winning lines and new releases from mixed media brand Pretty Gets Gritty, developed in partnership with well-known crafter Lynette Jasper.

Gary Wadhwani, co-founder of Craft Buddy Ltd., says: “We are looking forward to meeting customers, both existing and potential, based right across Europe. We have found trade shows to be an incredibly successful part of our yearly operation and a great way to not only present our new ranges, but more importantly gather insights and feedback from the front line and our valued retailers.

“We look forward to introducing our newly developed Forever Flowerz collection and mixed media ranges which we are sure will tick the box across price points and product designs to the toy, hobby and craft industries.”

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