Around 200 people from across the industry gathered in Wallingford, Oxfordshire this past weekend to raise money for The Toy Trust’s chosen charities through the annual Big Challenge event.
The fundraising day saw 150 toy folk get stuck into the sporting events from companies including event sponsors Generation Media, Flair, Character Options, Hasbro, VTech, Mattel, Vivid Imaginations, Jakks Pacific, Lego and Disney to name a few.
Brave participants were keen to raise a bit of dollar for charity by throwing themselves into one of the gruelling challenges that had been organised by the Toy Trust.
Graham Canning, Chairman of the Toy Trust, says: "It was a great day. The weather was kind to us and stayed dry. I would like to thank everyone for their support of the Toy Trust’s Big Challenge event. Well done to those who swam, ran, cycled and walked!
The events included the Sprint Triathlon, the Olympic Triathlon, the 3km and 7km Runs and the 60km Bike Ride.
Although it was all about the taking part and not the winning, credit must be paid to those first-place finishers in each event. Coming first in the Sprint Triathlon was Phil Markham of LEGO, who completed the event in 01h 09m 26s.
The gold medal winner in the Olympic Triathlon event was Jonathan Chambers of Generation Media, who completed in 02h 38m 36s. Robert Lyon took home another gold for Generation Media (what are they feeding these guys?), who was the fastest in the 7km Run, while the 5km Run went to Andy Gosling of HIT Entertainment. And last but by no means least, the 60km Bike Ride went to Pete Dibak of Flair who crossed the finish in a highly commendable 2h 06m 26s.
It was good to see the Indus-try coming together to help raise our target of £100K towards less fortunate children and to see and meet two of the charities we are helping: Over The Wall (a charity that aims to empower children with serious illnesses to become the hero of their own story) and my AFK (a charity that supports disabled children and young people by providing mobility equipment, education, training, employment support and promoting self- advocacy). The work that they do is so inspiring and it’s not too late to donate!"