Alpha’s Reg Sookee crushes 100m charity cycle

The Brand Manager raised more than £1,200 for Shooting Star Children’s Hospice, completing the titanic bike ride in under six hours – donations still open

Written by Rhys Thomas

Posted 09.08.2019 | Business

Alpha’s Reg Sookee crushes 100m charity cycle thumbnail

Alpha Group UK’s Reg Sookee conquered a colossal 100 mile bike ride to raise more than £1,200 for charity.

The Brand Manager completed the gruelling journey in 5 hours and 57 minutes, raising funds for Shooting Star Children’s Hospice.

After applying for five years, Reg finally had his breakthrough and was accepted to ride as part of Prudential’s Ride100 competition, a daring circuit filled with twists and turns, long straights, and dreaded hills around London and the Surrey countryside.


Although a keen road cyclist, the bike ride was more than a physical challenge for Reg. Following a visit to one of Shooting Star Children’s Hospice’s hospice days earlier this year, Reg was personally touched by the help and support the organisation provides for young people and their families, as they go through life-changing situations and battle life-limiting conditions. Seeing babies, children, young people and their families go through the struggles spurred Reg on his mission to raise money for the charity.  

Supported by his colleagues – who, TNP.MEDIA is reliably informed, are still to get over the images of him in Lycra – Reg completed the ride in a fantastic time and would love for any extra donations in order to support the wonderful Shooting Star Hospice.

If you would like to donate or learn more about the charity, visit his Just Giving page HERE.

The performance makes up for a disappointing defeat for Reg and the rest of the Alpha-letico Madrid football team during Hasbro’s charity tournament last month. Read how they were sunk in the semis in dramatic fashion here.

Barbie fashion line hits River Island thumbnail

Barbie fashion line hits River Island

Mattel launches Barbie 60th Anniversary kids’ clothing line in its first fashion collab with the high street fashion chain

Toy Industry Awards 2019 tickets now available thumbnail

Toy Industry Awards 2019 tickets now available

The annual awards ceremony kicks off at 6pm on the opening day of London Toy Fair 2020

Clintons to shut a fifth of stores thumbnail

Clintons to shut a fifth of stores

Greetings card retailer plans to close 66 stores and is seeking rent cuts on 200 other locations, as its revealed ...

Press Releases

SmartGames launches Atlantis Escape thumbnail

SmartGames launches Atlantis Escape

Multi-level logic game tasks players with escaping the fabled city before it sinks beneath the waves

DKL readies for moon landing celebrations thumbnail

DKL readies for moon landing celebrations

New Plus-Plus space range is ideal to commemorate this year’s 50th anniversary of the historic achievement

Smart launches Smart Farmer thumbnail

Smart launches Smart Farmer

Lastest launch gives little ones an agricultrual qunadry to puzzle over and get their brains moo-ving

Smiles for Zimpli emoji range thumbnail

Smiles for Zimpli emoji range

A crowd pleaser at Toy Fair, Zimpli’s new emoji-licensed poop-shaped slime and Baff Bombz range is anything but a stinker