Thousands of toys were donated during the annual Toy Fair trolley dash, which closed out the 2020 show last month.
More than 4,000 toys were donated by exhibitors, as volunteers dashed around the stands with trolleys to be filled for Toy Fair’s charity partner KidsOut.
Dozens of KidsOut staff and volunteers passed through the aisles of the show with shopping trolleys, kindly donated by Tesco, to gather as many toys as they could from exhibitors.
Majen Immink, The British Toy & Hobby Association’s Director of Fairs & Special Events, says: “After five years partnering with Kids Out on the initiative, the Trolley Dash feels like the only way to end Toy Fair. It is a lovely sight to see how generous those exhibiting at the fair are as we see the full trollies coming out off the show floor.
“It’s lovely to be able to donate such a large number of toys to disadvantaged children each year. A big thank you to all of our exhibitors who kindly donate to this great cause year after year and to KidsOut who once again performed a great job in orchestrating the event.”
The toys will be sent to disadvantaged children through the KidsOut Toy Box service, an initiative to ensure that children who are rehomed after spending time in a Women’s Aid refuge receive a brand new box of toys to call their own. Often these children are relocated with very little posessions to an area away from family and friends, with the Toy Box providing a sense of normality and happiness in their lives.
Julian Margolin, Chief Ambassador of KidsOut adds: “We were once again delighted at the ongoing generosity of the toy industry for the trolley dash. With over 4,000 toys donated we will be able to provide hundreds of toy boxes to children in refuge all over the UK. Many of the toys have already been audited and earmarked for delivery.
“KidsOut couldn’t provide this service without the incredible support of the BTHA and Olympia teams, Marks and Spencer for the lorry, Tesco for the trolleys and the volunteers who give up their time to help. So thanks to the industry and all involved for helping to make kids happy. We look forward to seeing you all next year.”
Applications for Toy Fair 2021, which will take place 19-21 January 2021, are now open here