Interplay UK has been helping families keep the children entertained during lockdown with its Boredom Buster Campaign. Offering free games to download, fun arts and crafts activities, science and nature kits and playsets, it has been extremely popular from the get-go!
Featuring activities from the company’s leading brands, including My Fairy Garden, Fuzzikins, My Living World, FabLab and the games range, which are all sought-after lockdown products.
Meriç Pekcan-Butcher, marketing manager, Interplay UK says: “We are delighted with the positive response we are receiving from the families. Our marketing programme, which is tailored to the Covid-19 crisis environment, is currently reaching out to families through TV, digital and print platforms with the messages designed to support families with children in this unprecedented time.”
The Boredom Buster page is packed with free activities, including print and play versions of the best-selling 5 Second Rule Junior and new Colour & Play Games, My Fairy Garden and Fuzzikins colouring-in pages, recipe ideas and a Bug Hunting Guide from My Living World, plus more.
As well as the arts and crafts, playsets and games products, Interplay’s FabLab range has also seen a sales boost during lockdown, with home styling and tie-dying trending on social media.